Updated India BOP statistics

March 18, 2012 Posted by Update, Unitus Ventures

Last year, Omidyar Network presented a very helpful report called Inclusive Innovation which referenced some recent statistics on the size of the BOP (the base of the economic pyramid) population in India.

India’s BOP represents 835 million people and $360 billion in disposable income

SOURCE: McKinsey Global Institute; Global Insight; EIU

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